Facebook Fan Page - A...Z

All about Facebook Fan Page

Besides the quick growth, the volume of users and the chance to reach an international market (more than 70% of Facebook users are outside the U.S.) is very effective in Facebook Advertising.

Types of Facebook Account:

1) Profile Page

2) Groups

3) Fan Page

Steps to take before opening your Facebook Fan Page:

Getting 10 requests daily from people to sign up for a new Fan Page opened. Yet not taking the time to create any relevant content of substance. So having content to add is very important.

Points to consider before deciding, whether you need a Facebook Fan Page:

• Who you are attracting: Who are your core/ideal customers to be targeted

• Goal: What is your purpose for having another page on the Internet to talk about your business? Are you going to promote or attract or sign ups?

• Engagement: Your customers are looking to be entertained, engaged and allowed to participate in an experience. How are you going to do this? With blog content or pictures or videos or RSS Feeds?

• Promotions: Do you have a plan (and the time) to run promotions? Could you put on coupons? Perhaps "hide" something and engage your readers to find it? Provide coupon codes?

• Uniqueness: What’s special about/on your page will make people to dedicate their valuable time each day? Could you share special offers? Exclusive discounts? Announcements of coupon codes?

Link to Create a Facebook Fan Page Account:

http://www.facebook.com/pages/create.php

Opening a Facebook Fan Page:

First choose a Category or Brand, Product, or Organization  Name of Products

Name of Product: This is one of the most important parts because whatever you choose for this option will affect your SEO, as it becomes part of the URL structure of your page. It is also included in the Meta data for the title tag.

After creating page: First thing you want to do with your new Facebook Fan page is put up your branding/logo.

Different settings to be looked up in your Facebook Fan Page:

• Say Something box: A great opportunity to put up a short testimonial from one of your customers.

• Wall: This is as powerful as a newsletter; get people to sign up on your Facebook Fan Page and you can communicate and market to them over and over again.

• Info: Update all of your business info including your Web site, company overview, mission and your products/services. This page also has lots of potential, since Google spider crawls on it.

• Photos: Beside your uploaded photo logo, you should definitely include product pics, but you could also include photos of customers using your product.

• Other Tabs: You can add video as well as any other applications you would like.

Tips for getting great results on Facebook Fan Page:

• Buy a domain name: Having your own domain makes your marketing much easier, and allows you more flexibility when you start using Facebook Ads. Make sure to forward your new domain to the home page of your Facebook Fan page.

• Report Analysis: Use your analytics reports to discover what is working and not working on your Facebook Fan page—then update it. No one will ever get their marketing, keywords and target audience right the first time out. Need to research and update.

Facebook has tripled its share in the social network world to a dominating 58.59%. (By comparison Twitter has a market share of just 1.84 percent). Are you where your customers are?