My Twitter Account Sleep @?

A website called SleepingTime.org analyzes any Twitter user’s tweets to figure out when he or she is most likely to be sleeping.

All you Twitter Users got to do is;

• Plug a Username into SleepingTime.org main page.


• Sleeping Time determines the Twitter User’s timezone from his/her location.


• Sleeping Time looks at the times of day he or she is least likely to send out tweets.


• Then Sleeping Time figures the “must be” when the user sleeps. If there’s consistently a big block of dead air.


• Sleeping Time also estimates how much sleep he or she is getting.

All you have to do is plug a username into SleepingTime.org main page. It determines the user’s timezone from his or her location and looks at the times of day he or she is least likely to send out tweets. If there’s consistently a big block of dead air, it figures that must be when that user sleeps. It even estimates how much sleep he or she is getting.

So Run your own Username to see what the results will look like: Mine is below;

[caption id="attachment_262" align="alignleft" width="600" caption="When does twitter User sleep?"][/caption]

The above content taken from a site, to update the above information to my viewers

Adwords Conversion Tracking for ClickBank

Set up Adwords Conversion Tracking for Clickbank Products

Having placed the Adwords Conversion tracking is to successfully track those keywords converting into sales and which don’t. Also these are the keywords you want to pay special attention to. You put each of them into a dedicated ad group, you constantly split test your ads, you create dedicated landing pages for them… In short, you do everything you can to further improve the conversion rates of these keywords.

Now, the big question is to find out, which keywords turn into sales and which don’t?


In the past, you basically had 2 possibilities:

1. You setup conversion tracking in your AdWords account and you ask the product merchant to copy/paste the conversion tracking code on the products “Thank You” page

2. You use ClickBank tracking ID’s: This can work, but unfortunately the setup is a tedious. I often had conversions that weren’t counted using tid’s.

However, ClickBank have implemented “Integrated Sales Reporting” feature, which allows you to setup conversion tracking for Google AdWords, Google Analytics and Yahoo Search Marketing in less than 7 minutes.

Here is a quick overview of the steps to setup Google conversion tracking in your ClickBank account:

• In your AdWords account, click Reporting -> Conversions -> Create a New Conversion Action
  
• Provide an action name (for example: Flight Booking); Select Purchase/Sale; set the conversion page security level to http://
• Click Save and copy the tracking script into a text file.
• Log in to your ClickBank account. Click on the Account Settings tab, then My Account. Then click Edit on the right side of the Integrated Sales Reporting box.
• Click Add Tracking Code and select Google AdWords from the Type field.
• Enter your Google AdWords Account ID from the script you copied into the text file and paste it into the field “Google Account ID”.
• From the same script, copy the value from the label “google_conversion_label” and paste it into the “Purchase Label”.
• Click “Save”.

Photo Courtesy:  Google Image

All About Twitter Productivity Tool

Socialoomph.com (formerly called as Tweetlater.com) – a free service that allows you to do a bunch of thing in your Twitter account like;

1. Send automatic direct message to follower reply


2. Schedule your tweets for later day


3. You can also make out at what time people read or check your tweets and set automatic reply sending at that favorite time.


4. Also while messaging you can use the paranthesis at the last of your tweet to create more focus on your tweets for your followers.
   
   
   
   1. For example; I’m enjoying the video tutorial of twitter marketing (very very good)
   
   
   
   


5. In edit account, never promote about you or your product and it shouldn’t point to you or your website because it shows more promotional, which is not liked.

Click below LINKS to automate your TWITTER account & increase the productivity;

Boost Your Productivity On Twitter!

Managing Multiple Twitter Accounts!

Twitter Productivity Tools

Twitter Productivity Improve.

Enable Omniture SiteCatalyst to Track Online Campaigns

Easy Steps to track Online Marketing campaigns by enabling Omniture SiteCatalyst:

• Define a URL campaign parameter (known as a query string parameter)
  
  
  
  • The URL Campaign parameter is the container (within the URL) that defines which specific campaign tracking code a visitor has clicked. SiteCatalyst will be configured to look for this value and, if found, set the campaign variable. The first step would be to determine what the parameters or identifiers are. SiteCatalyst is very flexible and can be configured to look for the parameter names you have already defined within your current system.
  
  
  
  

[caption id="attachment_244" align="alignleft" width="600" caption="heatmap on eye tracker studies"][/caption]

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Generate campaign tracking codes

• Tracking codes will be the values contained after the parameter. Every campaign creative element that you want to track must be associated with a unique tracking code.

[caption id="attachment_245" align="alignleft" width="600" caption="Generating Omniture Campaign tracking code"][/caption]

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• Configure the SiteCatalyst code

Understanding F-Shaped Pattern for SEO

Understanding F-Shaped Pattern for SEO Landing Page Design



Summary:
Eye tracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.

F for fast. That's how users read your precious content. In a few seconds, their eyes move at amazing speeds across your website’s words

A study found that users' main reading behavior was fairly consistent across many different sites and tasks. This dominant reading pattern looks somewhat like an F and has the following three components:

• Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F's top bar.


• Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F's lower bar.


• Finally, users scan the content's left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eye tracking Heatmap. Other times users move faster, creating a spottier Heatmap. This last element forms the F's stem.

Obviously, users' scan patterns are not always comprised of exactly three parts. Sometimes users will read across a third part of the content, making the pattern look more like an E than an F. Other times they'll only read across once, making the pattern look like an inverted L (with the crossbar at the top). Generally, however, reading patterns roughly resemble an F, though the distance between the top and lower bar varies.

Heatmaps from user eyetracking studies

Heatmaps from user eye tracking studies of three websites. The areas where users looked the most are colored red; the yellow areas indicate fewer views, followed by the least-viewed blue areas. Gray areas didn't attract any fixations.

The above Heat maps show how users read three different types of Web pages:

Web Page Scrolling & Attention by Users Online

Webpage Scrolling and Attention by Users



Summary:
Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.

In Web design, there's much confusion about the "page fold" concept and the importance of keeping the most salient information within a page's initially viewable area. (That is, in fact, the definition: "above the fold" simply means "viewable without further action.")

Information foraging theory says that people decide whether to continue along a path (including scrolling path down a page) based on the current content's information scent. In other words, users will scroll below the fold only if the information above it makes them believe the rest of the page will be valuable.

Attention Focused at the Top

The following chart shows the distribution of user fixations along stripes that were 100 pixels tall. The bars represent total gaze time, as opposed to the number of fixations. (In other words, two fixations of 200 ms count the same as one fixation of 400 ms)



Even though 5% of users' total time is spent past the 2,000-pixel mark, they tend to scan information that far from the top fairly superficially: some pages are very long (often 4,000+ pixels in my sample), and thus this 5% of user attention is spread very thinly.

In our study, user viewing time was distributed as follows:

• Above the fold: 80.3%


• Below the fold: 19.7%

We used an eyetracker with a resolution of 1,024 × 768 pixels. These days, many users have somewhat bigger screens,

Modify Blog Title Tags for Traffic Increase

Change in Blog Title Tags results in Increase in Search Engine Traffic

By default Blogger displays the blog title first, followed by the name of the post. As you might notice this is not good when it comes to SEO. It's important for the name of the post to come before the name of your blog, especially when it comes to google search results.

Below details will allow you to know, "How to make your post title show up first, so that you can drive in more traffic from the search engines.

Why Change the Titles  in your Blog?

It's quite important to have the Post Title + Blog Title arranged accordingly because this is how you would expect your blog to be displayed on google's search results. This way more user will click on your link, when searching google because the Blog Post title is more relevant than your Blog Post name.
For eg., Let's take Google Search Result Page:
You are most likely to click on the bottom image when searching google for the keywords "image reflection generator". The reason being is that your mind reads text from left to right. So it makes sense to have the more important title on the left.





As you came to know the reason; Now how to Change the Blog Titles:

Go to Layout > edit HTML in your Blogger dashboard.
Search for this tag: <title><data:blog.pageTitle/></title>
Replace this tag with the following code:

AVATOURISM - Interpreting Avatar Movie with Travel Industry

To Viewers,

The reason behind copying this content from a very special link is that, 'It will take me some months to come up with a beautiful interpretation of AVATAR movie with Travel Industry, and I just don't want my viewers to miss or be delayed clicking on the below special link;

"In your travel school marketing class, do you remember when your instructor spoke about organizing a travel event for clients? Some of the suggestions included a thematic evening or a restaurant ‘tastes of…” presentation, or a night at the movies and more. Movies? Of course, there are many films that help to spread the good word about travel, from LAWRENCE of ARABIA to OUT of AFRICA -. But how many of you have tapped into Avatourism i.e., AVATAR - the movie?"

Top I@ rules for :-)book Advertising

Improve your overall :-)book advertising experience with this 10 simple steps:

1. Least Effective at Direct Sales

Facebook presents businesses with the opportunity to reach their target. While a small % of users are ready to purchase while they’re browsing Facebook, a much larger % of users are going to make a purchase in the future.

Facebook is most useful for building an ongoing relationships and “remarket” to your customers. Understanding that these users are not ready to purchase is key to success on Facebook.

2. Create a Greater Volume of Ads that Target Less People

Facebook provides 11 targeting factors for advertisers. Below are each of those factors:

1. Location - Facebook enables advertisers to target by country, state, city, and metropolitan areas. This should be pretty straight-forward as to which location you’d like to select.


2. Age - Age is a standard demographic factor. Most marketers that have a well defined target-market will be able to select their age.


3. Birthday - what types of ads should be presented to people whose birthday it is? Try wishing the user a happy birthday and offer them a gift for higher conversion rates.


4. Sex - Gender is another typical targeting filter.


5. Keywords - What types of products do your customers like? What’s their job position within an organization?


6. Education - While you can target based on their level of education, this is most effective for targeting ads based on the schools that people went to.


7. Workplaces - If you are looking to get new clients or looking to spread awareness within specific organizations, this filter can be priceless.


8. Relationship - Want to target people that are about to get married?


9. Interested In - This factor is useful, if a user’s sexual preferences are relevant to whatever you are advertising.


10. Languages - If your ad is in English but the user speaks Chinese, it’s probably not a good idea to be displaying ads to them.


11. Connections - Enable you to include and exclude users based on pages, events, and applications that the users have joined and you happen to be the administrator of.

In order to have an increased conversion rate on your advertisements, increase the targeting in order to make the advertisement more relevant for the users. Relevance will get people to respond to your ads.

3. Friend Users Before You Sell To Them

Facebook is about relationship marketing. That means it’s more important to build a relationship with a potential client or an existing customer rather than closing a sale right away.

Through these advertisements, users can become a fan. In addition to having an increased conversion, you are also now able to reach out to individuals directly if you wish.

4. Understand Your Market

On Yahoo, a toy retailer will develop an ad that targets people who are “looking to purchase toys”. These advertisers will look for people who are carelessly misspelling a word while searching for something in order to convert them into a customer. It’s a great model for generating one-time sales but unfortunately these advertisers don’t always understand their market.

In order to become an effective Facebook advertiser, you need to have effectively defined your market.

5. Set Advertising Budgets with a Goal in Mind

It’s extremely easy to spend a lot of money on Facebook advertisements by “experimenting”. If you set a budget on a campaign for $20 a day you should know what you would like to receive for that money.

Yes, we all want customers, below are two practices that are good to keep in mind when setting your goals.

Think Long-Term

In terms of sales, the payoff will be further down the line so be prepared to spend over weeks and months, don’t blow your budget in a day. A one-week campaign is not going to bring you riches, but a long-term investment in advertising can produce measurable results.

This means don’t spend beyond your means for one week and have no money left at the end. Instead, set reasonable budgets that you’ll be able to handle for longer periods of time.

Measure Initial Conversions as Fans, Comments, and Likes

Since most users will not make a purchase right away, you need to make sure that you are at least engaging them. Follow up with your fans often and consistently.

6. Monitor Your Ad Performance and Adjust Accordingly

Facebook provides advertisers with a number of monitoring tools including their basic ad manager area as well as downloadable data about each campaign you are running. If you visit the ad reports area you can download three types of reports to determine how your campaigns and ads are performing: advertising performance, responder demographics, and responder profiles.

The primary things to monitor are clicks, click through rates (CTR), actions, action rates, and CPC. Each of these variables will differ depending on what type of campaign that you’re running but in theory, the more targeted your ad, the higher click through rate you should have. Additionally, your click through rate will tend to go down over time as your entire target population views your ad and decides whether or not they want to respond.

7. Test Landing Pages vs Facebook Pages

Yes, building relationships are extremely valuable and despite those users never making a purchase, they can become effective brand advocates that ultimately drive new customers to your business. For smaller businesses, investing in brand advocates is often considered to be a costly proposition which is why investing in some direct sales is always useful.

The point of this law is that Facebook advertising cannot combine with relationship marketing cannot be your only strategy. You need to generate sales and sometimes that means being direct and converting a customer. If you want another phrase to summarize: “diversify, variation, spread”.

8. Split Test Ads By Demographic

A/B testing of ad copies specific to target locations. Trying to find out, which term in the ad copies drives more traffic, and then using that term to region specific.

9. Develop Creative Ad Copy

Conversion is primarily about two things: your ad copy and the landing page.

The best way to determine effective ad copy is to take a look at the existing sites around the web. Which are the ones that you see most often? Even if the ads appear to be annoying, if you continuously see them, there’s a good chance that they are doing something right. Click on ads and see what types of products are being offered and what the pitch is.

The best way to improve your advertising is through research and other advertisers provide you with plenty of free information. While copywriting books can assist with writing effective headlines as well as how to structure landing pages, your best information will come from other ads. Also check out magazine racks at book stores and see what headlines are being used. Often times you will find great headline ideas there.

10. Don’t Over Target

While increased targeting can increase click through rates, determining how to most effectively target sub-segments of your customer population can be costly both in time and in money. While you should most definitely take advantage of Facebook’s targeting features, it’s more important that you get your company’s name out there and then build the relationships.

Spend time tracking your ads’ performance but also make sure that you spend time connecting with all the people that respond to your ads.

Conclusion

On Facebook, marketing is about relationships, not immediate sales, so set your budgets and advertising plans with that in mind.