Enable Omniture SiteCatalyst to Track Online Campaigns

Easy Steps to track Online Marketing campaigns by enabling Omniture SiteCatalyst:

• Define a URL campaign parameter (known as a query string parameter)
  
  
  
  • The URL Campaign parameter is the container (within the URL) that defines which specific campaign tracking code a visitor has clicked. SiteCatalyst will be configured to look for this value and, if found, set the campaign variable. The first step would be to determine what the parameters or identifiers are. SiteCatalyst is very flexible and can be configured to look for the parameter names you have already defined within your current system.
  
  
  
  

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Generate campaign tracking codes

• Tracking codes will be the values contained after the parameter. Every campaign creative element that you want to track must be associated with a unique tracking code.

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• Configure the SiteCatalyst code

Lower Bounce Rate? Improve...

A Bounce Rate Analysis include the following steps;

1) Analyze the source of the visit --> Testing different ads based on the source stats

2) Analyze the keywords --> Test match types and negative keywords

3) Analyze the campaign funnel --> Test new ads and landing page variations

4) Analyze the timing --> Test lowering bids on different days of the week and different times of the day

5) Analyze the landing page design and layout --> Test different colors, buttons, images & page layouts.

6) Analyze the Call-to-Action --> Test different types of call to action and the wording of such call to action on the landing pages

7) Analyze special offers --> Test various types of specials & discounts (whether % or $ works better)

8) Analyze the internal navigation --> Test additional navigational options on your landing pages to check improvement in overall results

9) Analyze the trust elements --> Test different elements that help build trust in a first-time visitor by including a customer testimonial, link to a privacy policy, and display "trust marks"

10) Analyze YOUR customers --> Test by including surveys on your site or via email, ask your customer advisory board, or conduct focus groups

Conclusion

Bounce Rate analysis as a regular process will help you capture the right audience with the right message in the right way, and drive further account growth.

Simple Queries for Branded Campaigns

Few of the questions to be asked before starting up BRAND campaigns;

1) Why are you doing the brand campaign?

2) Figuring out the purpose of your brand campaign?

Then, most common outcomes associated with Brand campaigns & why to measure online?

1) To attract new customers ( Analyze through New vs Returning visitors in analytics stats)

2) To share business value proposition or the USPs of your Brand ( Analyse through Visitors Loyalty or Recency in analytics stats)

3) To impress users about your uniqueness & increase your conversion goal (Analyze your goal value details in analytics stats)

4) To overcome your competitors through Share of Voice knowledge (Compare your metrics with the competitors and point out your strength & weakness)

Conclusion:

More than What, try finding out Why!!

Track PPC Success with Analytics Stats

Analyzing Web Analytics data from a PPC Perspective

Few major best practices to analyze the online analytics data for your SEM success;

• Overall site traffic & traffic trends


• Average rank for a keyword


• Traffic associated with the rank


• Number of pages pulling in unique visitors


• Pages which pull in the most traffic


• How each of those data points relates to your business

Want to see how much traffic your site is compared to a competing website?

Compete.com is one of those many sites, which helps to quickly compare website traffic profiles against each other. Even you can include few features of Compete.com

Oversights in PPC Campaign Optimization

Top 11 common oversights in Paid Search Best Practices

1. Failure to track; track the right things or the right level: the closer you can get to tracking immediate and long-term profit, the better.


2. Leaving the content network on, without testing: Just because the default is ON, that doesn't mean it's the right decision. Contextual advertising can be valuable, but again it can drive to unrelated traffic. (Often, it works best in segregated campaigns.)


3. Poor foundational keyword research and expansion: Keyword research never stops. While there's a point of diminishing marginal returns to adding additional exact match keywords to a campaign, most businesses change over time, requiring a review of keyword opportunities. Seasonal businesses require even more vigilance. Don't lose business opportunities by missing keyword opportunities.

Facebook Pay Per Click Best Practices

10 Tips that Facebook Mentions

For most marketers, the below Facebook tips are very fundamental that you probably already know about. But for many of us, the below practices are a good reminder of, how to approach creating a Facebook ad or someplace else.

Best practices for Facebook Advertising