All about Facebook Advertising for Fan Page
Process flow for Facebook Fan Page Advertising
Before starting: Have your specific goals picked out.
Design your Ad: Ads should create urgency, excitement and intrigue for your customers.
Target your Ad: Target to the performing locations based on your stats
User Estimates: While you're checking boxes and filling in information while creating ads, there's an estimate number at the bottom of the page that is updating with the approximate number of people that could see your targeted ads.
Campaigns and Pricing for Facebook Ads:
Make sure your campaign names are clear and give a meaning to differentiate it from multiple campaigns.