Simple Queries for Branded Campaigns

Few of the questions to be asked before starting up BRAND campaigns;

1) Why are you doing the brand campaign?

2) Figuring out the purpose of your brand campaign?

Then, most common outcomes associated with Brand campaigns & why to measure online?

1) To attract new customers ( Analyze through New vs Returning visitors in analytics stats)

2) To share business value proposition or the USPs of your Brand ( Analyse through Visitors Loyalty or Recency in analytics stats)

3) To impress users about your uniqueness & increase your conversion goal (Analyze your goal value details in analytics stats)

4) To overcome your competitors through Share of Voice knowledge (Compare your metrics with the competitors and point out your strength & weakness)

Conclusion:

More than What, try finding out Why!!

Track PPC Success with Analytics Stats

Analyzing Web Analytics data from a PPC Perspective

Few major best practices to analyze the online analytics data for your SEM success;

• Overall site traffic & traffic trends


• Average rank for a keyword


• Traffic associated with the rank


• Number of pages pulling in unique visitors


• Pages which pull in the most traffic


• How each of those data points relates to your business

Want to see how much traffic your site is compared to a competing website?

Compete.com is one of those many sites, which helps to quickly compare website traffic profiles against each other. Even you can include few features of Compete.com