Set up Adwords Conversion Tracking for Clickbank Products
Having placed the Adwords Conversion tracking is to successfully track those keywords converting into sales and which don’t. Also these are the keywords you want to pay special attention to. You put each of them into a dedicated ad group, you constantly split test your ads, you create dedicated landing pages for them… In short, you do everything you can to further improve the conversion rates of these keywords.
Now, the big question is to find out, which keywords turn into sales and which don’t?
In the past, you basically had 2 possibilities:
1. You setup conversion tracking in your AdWords account and you ask the product merchant to copy/paste the conversion tracking code on the products “Thank You” page
2. You use ClickBank tracking ID’s: This can work, but unfortunately the setup is a tedious. I often had conversions that weren’t counted using tid’s.
However, ClickBank have implemented “Integrated Sales Reporting” feature, which allows you to setup conversion tracking for Google AdWords, Google Analytics and Yahoo Search Marketing in less than 7 minutes.
Here is a quick overview of the steps to setup Google conversion tracking in your ClickBank account:
- In your AdWords account, click Reporting -> Conversions -> Create a New Conversion Action
- Provide an action name (for example: Flight Booking); Select Purchase/Sale; set the conversion page security level to http://
- Click Save and copy the tracking script into a text file.
- Log in to your ClickBank account. Click on the Account Settings tab, then My Account. Then click Edit on the right side of the Integrated Sales Reporting box.
- Click Add Tracking Code and select Google AdWords from the Type field.
- Enter your Google AdWords Account ID from the script you copied into the text file and paste it into the field “Google Account ID”.
- From the same script, copy the value from the label “google_conversion_label” and paste it into the “Purchase Label”.
- Click “Save”.
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| Photo Courtesy: Google Image |
