Best Links Page updated with Informative Links

Hello Viewer,

I've just updated my BEST LINKS page with very informative links related to "Everything Online Marketing". It's similar to as the guys at Google says, "It's all about Organising the World's Information".

I love all of my posts equally, but I feel that these special post links are my most helpful, original and thought-provoking in the PAST and continuinig to be in the PRESENT and hope to be the same in FUTURE too.

I expect the viewers will also appreciate my efforts, and check to explore those interesting and problem solving links to be used in their day to day work and research.

IT TAKES A CLICK TO LINK!!

Mobile Affect on Advertising in 2010

Advertising is not what it was before a decade. The past few years have seen the beginning of social computing and mobile technology, two forces that changed the Online Game forever. What will the future hold?

To know more, check the link; Mobile Behavior and ThreeMinds who have been tracking developments in mobile that will affect advertising in 2010 and beyond.

Lower Bounce Rate? Improve...

A Bounce Rate Analysis include the following steps;

1) Analyze the source of the visit --> Testing different ads based on the source stats

2) Analyze the keywords --> Test match types and negative keywords

3) Analyze the campaign funnel --> Test new ads and landing page variations

4) Analyze the timing --> Test lowering bids on different days of the week and different times of the day

5) Analyze the landing page design and layout --> Test different colors, buttons, images & page layouts.

6) Analyze the Call-to-Action --> Test different types of call to action and the wording of such call to action on the landing pages

7) Analyze special offers --> Test various types of specials & discounts (whether % or $ works better)

8) Analyze the internal navigation --> Test additional navigational options on your landing pages to check improvement in overall results

9) Analyze the trust elements --> Test different elements that help build trust in a first-time visitor by including a customer testimonial, link to a privacy policy, and display "trust marks"

10) Analyze YOUR customers --> Test by including surveys on your site or via email, ask your customer advisory board, or conduct focus groups

Conclusion

Bounce Rate analysis as a regular process will help you capture the right audience with the right message in the right way, and drive further account growth.

Simple Queries for Branded Campaigns

Few of the questions to be asked before starting up BRAND campaigns;

1) Why are you doing the brand campaign?

2) Figuring out the purpose of your brand campaign?

Then, most common outcomes associated with Brand campaigns & why to measure online?

1) To attract new customers ( Analyze through New vs Returning visitors in analytics stats)

2) To share business value proposition or the USPs of your Brand ( Analyse through Visitors Loyalty or Recency in analytics stats)

3) To impress users about your uniqueness & increase your conversion goal (Analyze your goal value details in analytics stats)

4) To overcome your competitors through Share of Voice knowledge (Compare your metrics with the competitors and point out your strength & weakness)

Conclusion:

More than What, try finding out Why!!