- Define a URL campaign parameter (known as a query string parameter)
- The URL Campaign parameter is the container (within the URL) that defines which specific campaign tracking code a visitor has clicked. SiteCatalyst will be configured to look for this value and, if found, set the campaign variable. The first step would be to determine what the parameters or identifiers are. SiteCatalyst is very flexible and can be configured to look for the parameter names you have already defined within your current system.
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[/caption]Generate campaign tracking codes
- Tracking codes will be the values contained after the parameter. Every campaign creative element that you want to track must be associated with a unique tracking code.
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- Configure the SiteCatalyst code
