Lower Bounce Rate? Improve...

A Bounce Rate Analysis include the following steps;

1) Analyze the source of the visit --> Testing different ads based on the source stats

2) Analyze the keywords --> Test match types and negative keywords

3) Analyze the campaign funnel --> Test new ads and landing page variations

4) Analyze the timing --> Test lowering bids on different days of the week and different times of the day

5) Analyze the landing page design and layout --> Test different colors, buttons, images & page layouts.

6) Analyze the Call-to-Action --> Test different types of call to action and the wording of such call to action on the landing pages

7) Analyze special offers --> Test various types of specials & discounts (whether % or $ works better)

8) Analyze the internal navigation --> Test additional navigational options on your landing pages to check improvement in overall results

9) Analyze the trust elements --> Test different elements that help build trust in a first-time visitor by including a customer testimonial, link to a privacy policy, and display "trust marks"

10) Analyze YOUR customers --> Test by including surveys on your site or via email, ask your customer advisory board, or conduct focus groups

Conclusion

Bounce Rate analysis as a regular process will help you capture the right audience with the right message in the right way, and drive further account growth.

Track PPC Success with Analytics Stats

Analyzing Web Analytics data from a PPC Perspective

Few major best practices to analyze the online analytics data for your SEM success;

• Overall site traffic & traffic trends


• Average rank for a keyword


• Traffic associated with the rank


• Number of pages pulling in unique visitors


• Pages which pull in the most traffic


• How each of those data points relates to your business

Want to see how much traffic your site is compared to a competing website?

Compete.com is one of those many sites, which helps to quickly compare website traffic profiles against each other. Even you can include few features of Compete.com