Enable Omniture SiteCatalyst to Track Online Campaigns

Easy Steps to track Online Marketing campaigns by enabling Omniture SiteCatalyst:

• Define a URL campaign parameter (known as a query string parameter)
  
  
  
  • The URL Campaign parameter is the container (within the URL) that defines which specific campaign tracking code a visitor has clicked. SiteCatalyst will be configured to look for this value and, if found, set the campaign variable. The first step would be to determine what the parameters or identifiers are. SiteCatalyst is very flexible and can be configured to look for the parameter names you have already defined within your current system.
  
  
  
  

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Generate campaign tracking codes

• Tracking codes will be the values contained after the parameter. Every campaign creative element that you want to track must be associated with a unique tracking code.

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• Configure the SiteCatalyst code

Simple Queries for Branded Campaigns

Few of the questions to be asked before starting up BRAND campaigns;

1) Why are you doing the brand campaign?

2) Figuring out the purpose of your brand campaign?

Then, most common outcomes associated with Brand campaigns & why to measure online?

1) To attract new customers ( Analyze through New vs Returning visitors in analytics stats)

2) To share business value proposition or the USPs of your Brand ( Analyse through Visitors Loyalty or Recency in analytics stats)

3) To impress users about your uniqueness & increase your conversion goal (Analyze your goal value details in analytics stats)

4) To overcome your competitors through Share of Voice knowledge (Compare your metrics with the competitors and point out your strength & weakness)

Conclusion:

More than What, try finding out Why!!