Facebook Ads for Fan Page

All about Facebook Advertising for Fan Page

Process flow for Facebook Fan Page Advertising

Before starting: Have your specific goals picked out.

Design your Ad: Ads should create urgency, excitement and intrigue for your customers.

Target your Ad: Target to the performing locations based on your stats

User Estimates: While you're checking boxes and filling in information while creating ads, there's an estimate number at the bottom of the page that is updating with the approximate number of people that could see your targeted ads.

Campaigns and Pricing for Facebook Ads:

Make sure your campaign names are clear and give a meaning to differentiate it from multiple campaigns.

The minimum spending cost is only a $1 a day!

Recommend keeping your daily budgets lower in the beginning at the initial phase of advertising.

You have a choice between CPM and CPC. I prefer CPC so that I can clearly read my reports for performance. CPM always feels like throwing a wide net and hoping to catch a potential buyer.

The minimum bid is 1 cent while bidding for CPC module.

Facebook Advertising Reports

3 different reports to pay attention in order to analyze the return on investment (ROI):

1)      The Facebook Ad Manager

2)      Your Campaign Report

3)      Your Google Analytics Report

The importance of reports is to know, if the person viewed other pages on your site, the length of their visit and, if they made a purchase.

Your Facebook Ad Manager shows your previous ads, active ads and ads set to start in the future. It also provides powerful in-depth reports allowing you to track online activity. Your Ad Manager includes an editing feature as well.

Sometimes it’s difficult to locate the Ad Manager page. The simplest way is to log in and go to www.facebook.com/ads/manage

Facebook Ads reports will show the following information:

• Budget per Day: you chose this amount while creating your campaign


• Clicks: the number of clicks your ad has received


• Impressions: how many times your ad has shown up on someone's Facebook page


• Click through Rate (CTR): to analyze the number of clicks on your ad by the number of times your ad is shown on the site.


• Average CPC: figured by dividing your total clicks for that ad by cost for those ads.


• Spent: how much you have spent so far that day.

Different access from your Facebook Ads Reports:

• Advertising Performance: provides information about the impressions and CTRs


• Responder Demographics: information about who is clicking on your ads. This will include things like age bracket, gender, country and state (if in the U.S.)


• Responder Profiles: interests of the people clicking on your ads (e.g., flights details, airlines, etc.)