At Facebook...

At Facebook, a new idea can lead to a huge impact !!

Click here; Life at Facebook and check all the videos. Its about Idea, Impact, Core Values, Moving Fast, Team Work, Approach, Tackling Problems, Power of Creativity and at last Believe in your Work.

A Quote;

“No matter what part of Facebook you join,

you'll be building something big and new.

You won't simply be finding answers;

you'll be framing questions that no one has ever asked before –

and identifying unprecedented opportunities.

Facebook Welcome Pioneers. In fact, Facebook Insist on Them.”


Conclusion

"Life at FACEBOOK - Innovation is Paramount"

"Life at Your Company - ???"

Track PPC Success with Analytics Stats

Analyzing Web Analytics data from a PPC Perspective

Few major best practices to analyze the online analytics data for your SEM success;

• Overall site traffic & traffic trends


• Average rank for a keyword


• Traffic associated with the rank


• Number of pages pulling in unique visitors


• Pages which pull in the most traffic


• How each of those data points relates to your business

Want to see how much traffic your site is compared to a competing website?

Compete.com is one of those many sites, which helps to quickly compare website traffic profiles against each other. Even you can include few features of Compete.com

Oversights in PPC Campaign Optimization

Top 11 common oversights in Paid Search Best Practices

1. Failure to track; track the right things or the right level: the closer you can get to tracking immediate and long-term profit, the better.


2. Leaving the content network on, without testing: Just because the default is ON, that doesn't mean it's the right decision. Contextual advertising can be valuable, but again it can drive to unrelated traffic. (Often, it works best in segregated campaigns.)


3. Poor foundational keyword research and expansion: Keyword research never stops. While there's a point of diminishing marginal returns to adding additional exact match keywords to a campaign, most businesses change over time, requiring a review of keyword opportunities. Seasonal businesses require even more vigilance. Don't lose business opportunities by missing keyword opportunities.

Link Tagging: Generating Tagged Destination URLs

Generating Tagged Destination URLs for Google Analytics

To manage link tagging effort, find a tool in Google Spreadsheets that automatically generates tagged destination URLs. All you need to do is fill in the values for the Google Analytics tracking variables and a built-in formula does the rest.

Facebook Ads for Fan Page

All about Facebook Advertising for Fan Page

Process flow for Facebook Fan Page Advertising

Before starting: Have your specific goals picked out.

Design your Ad: Ads should create urgency, excitement and intrigue for your customers.

Target your Ad: Target to the performing locations based on your stats

User Estimates: While you're checking boxes and filling in information while creating ads, there's an estimate number at the bottom of the page that is updating with the approximate number of people that could see your targeted ads.

Campaigns and Pricing for Facebook Ads:

Make sure your campaign names are clear and give a meaning to differentiate it from multiple campaigns.