Facebook PPC Ad Benchmarks

Ideas for Facebook

Improve the effectiveness of Facebook display ads with the following tips;

1. Reduce the number of ads per page to 1 – displaying multiple ads reduces click-through rates because users can only click on one ad at a time, even if they liked more than one ads. Displaying 3 ads on the landing page simply increases the impressions while the clicks does not increase in the click-through rate equation.

2. Make ads sharable – in the rare instance a user views an ad, it may or may not be relevant to her, but it may be relevant for her friend. By making ads sharable, she can click and promote to her friend, which is useful and valuable, especially having been sent by her friend.

3. Let users opt-in to ads in specific topic categories - more likely of Contextual advertising methodology. By giving users more power over what they want to see, it will also give advertisers more targeted and engaged prospects to target.

4. Expand search-based advertising – when users search for the query they are looking for and are open to discovering something they didn’t know to ask for. So ads served in response to a search query is usually much effective than ads served up simply when a page is loaded (display advertising). In Facebook, we can serve display ads based on relevant search queries.

5. Good brain-catching Headline text - the ad text should not be more than 25 characters concerning the title and 135 body text characters. The image to be uploaded it has to be set to 110 pixels wide x 80 pixels with 4:3 or 16:9 aspect ratio. File size to be uploaded should not be more than 5 megabytes. The headline text is more important than image.

6. Check your Daily stats - as well as in depth demographics. Impressions and clicks to be checked everyday.

7. Have Huge Budget to invest on Facebook - use Facebook Beacon, Sponsored Marketplace listings, Sponsored stores or Sponsored groups.

8. Track the effectiveness - monitoring your web traffic, by measuring the ROI, by tracking your number of contacts or followers and very important the public perception and awareness of your brand, service or idea you are promoting or selling through comments or posts.

Conclusion

Good to start with a small target, if you want to experience with Facebook Advertising, after that you can increase your expectations and budget.