Digital Marketing After Engineering: A Student's Guide

 

“The key is not the will to win. Everybody has that. It is the will to prepare to win that is important.” - Bobby Knight

After a degree in engineering many follow traditional paths like core engineering jobs or higher related studies. But a growing number of students in India are choosing unconventional but promising fields, like digital marketing after engineering. Students who prefer a dynamic life and an evolving field with very high potential growth tend to choose digital marketing as their career.

Role and Career Prospects for Engineering Graduates

Career Opportunities: Once capabilities acquired, engineers can thrive in roles like SEO analysts, social media managers, content marketers, digital marketing specialists and digital strategists. The field also opens doors to freelancing, entrepreneurship, and global job opportunities.

Industry Outlook: The Indian digital marketing industry is on a growth trajectory. According to Claight Corp., the Indian market reached a valuation of USD 5.15 billion in 2023, it is set to hit USD 55.27 billion by 2032, growing at an impressive 30.2% CAGR.

Benefits of Digital Marketing for Engineers

• Affordable Learning

• Vast Career Opportunities

• Huge Growth Prospects

• Very High Demand in the Industry

• Great Salary

• Prospects in Freelancing and Entrepreneurship

• As it is an evolving field new things are coming constantly

• Fulfilling and Versatile Career Option

Why is Digital Marketing Suitable for Engineering Graduates?

Engineering develops critical thinking, a knack for problem-solving, and adaptability – which are essential traits for digital marketing. The tech-savvy nature of engineering graduates aligns well with digital tools and platforms. Additionally, engineers often excel in data interpretation and logical reasoning, crucial for analysing campaign performance and strategizing improvements. Those engineering graduates who are not keen on pursuing core technical roles, digital marketing provides an engaging and lucrative alternative.

How can an Engineering Graduate learn Digital Marketing?

Starting of digital marketing journey begins with choosing a comprehensive course providing training in the below mentioned areas:

• SEO: Techniques to rank high in search engines.
• Google Ads: Crafting strategic and results-driven ad campaigns.
• Social Media Marketing: Creating and handling campaigns across different platforms.
• Analytics: Using tools like Excel to analyse data and generate insights.

Practical experience through live projects and internships is crucial for building confidence. Placement assistance program (part of the course) provide a seamless transition into a sought-after digital marketing career.

Finally engineering graduates who are looking for a vibrant and future-proof career, digital marketing is an effective path. Students can use their analytical thinking and creative problem-solving abilities here and tap high growth opportunities. As businesses continue to expand online, skilled digital marketers will remain in high demand. Choosing this field could your first step toward building a successful career.

Digital Marketing After 12th: A Career That Clicks

 “Skills are never taught, they are acquired.” - Raghu Rai

In the present scenario, our society is getting conscious about the future. The students, too, are thinking of acquiring skills that will be handy soon. Students, after completion of 12th grade, can take digital marketing as an exciting vocational option to gain skills and experience. Once their studies are completed, they can pursue a rewarding career in digital marketing. For someone who had to stop academics after 10 +2 class, can consider digital marketing as a fulfilling profession.

Scope and Career Opportunities in Digital Marketing for Students After 12th

Career Possibility: Once gained skills, students can explore careers as SEO Trainees, Content Creators, Social Media Marketing, PPC Trainees, Digital Marketing Trainees, and more as full-time or part-time employees per their schedule.

Industry Prospects: Digital marketing is a booming sector in India and the demand for skilled professionals is skyrocketing at present time. The industry is expected to grow at a rate of over 30% annually, as per various market research reports.

Why Is It Ideal for Students After 12th Grade?

Digital marketing does not require prior experience or a degree. Only curiosity and a desire to learn are required. Students who enjoy technology, creativity, or good English communication will find digital marketing interesting. Moreover, it evolves constantly, keeping things fresh and exciting.

Advantages of Digital Marketing for Students After 12th

1. Skill-Oriented Learning: Students can focus on practical, hands-on skills that are easy to learn and implement.

2. Wide Career Options: Students can explore diverse roles such as social media Executive, SEO analyst, or content creator.

3. Early Start Advantage: Starting right after 12th class gives you a head start in a fast-growing industry. This early start not only puts you ahead of your peers but also gives you the confidence of being well-prepared for the future.

4. Affordable Learning: Unlike traditional courses that can be expensive, learning digital marketing is cost-effective and accessible. There are numerous online platforms and resources that offer free or affordable courses, making it a viable option for students from all financial backgrounds.

How to Start Learning Digital Marketing?

The journey starts by choosing a good institute if you want to be guided under an industry led expert. Next, students can explore courses online for free in SEO, PPC, SMM & Google Analytics, Canva, Google Ads and Facebook Ads Manager. Hands-on experience through projects and internships are crucial to gain skills and expertise.

Finally, digital marketing offers students after 12th grade a unique chance to combine creativity with strategy and step into a future filled with growth opportunities. Starting early lets you build valuable skills and seize your place in this booming field.

Digital Marketing After BSc - A Promising Career Path

 After completing a BSc degree, students often face a dilemma about the next step in their career. You can consider options in digital marketing, a growing and currently in-demand choice of profession. As a science stream student, you possess analytical, logical and problem-solving skills, which are essential traits of a successful digital marketing professional. Hence, let us discuss how you can boost the value of your Bachelor of Science degree with digital marketing.

Scope and Market Prospects in Digital Marketing for BSc Graduates

Career Scope: After learning Digital Marketing, B..Sc. graduates can expect  roles such as SEO Specialist, Content Specialist, Social Media Marketing Executives, Digital Marketing Executives and more.

Market / Industry Prospects: The digital marketing industry in India is expanding at a superb speed. The Indian digital market will touch US $ 5.3 Billion by 2024 and is expected to grow at a CAGR of 30.2% annually during 2024 - 2032 & touch US $ 55.37 Billion by 2032. 

Benefits of Digital Marketing for BSc Graduates

• A flexible career with creativity, and growth.

• Be employed in top companies and brands.

• Leverage analytical and problem-solving skills learned during their degree.

• One of the best salaries or remunerations across industries.

• Dynamic work environment with a choice of freelancing or remote work.

Is Digital Marketing Suitable for Students who completed BSc?

BSc graduates generally have strong analytical and logical reasoning skills, which are critical for digital marketing. Areas like data analytics, SEO optimization, and paid ad campaigns require a mix of technical know-how and creativity. Additionally, science graduates are quick learners, which helps them adapt to the ever-evolving tools and technologies in digital marketing.

How Can BSc Graduates Learn Digital Marketing?

Step 1. Enroll yourself with a course provider

Step 2. Learn hands-on (knowledge with practical aspects) 

                  • Search Engine Optimization (SEO)

                  • Social Media Marketing

                  • Google Ads and PPC

                  • Content Marketing

                  • Analytics

Step 3. Practical exposure through live projects

Step 4. Hone your skills through internships and be job ready

Step 5. Start your career with placement support from the provider

FAQs

How long might it take to gain the digital marketing skills?

You can acquire foundational skills in 3-6 months’ time with consistent practice.

Is digital marketing a secure career choice?

Yes, it offers stability and growth, especially as online businesses continue to expand, and experts are envisioning a digital only future.

Finally, digital marketing is a cool and rewarding choice after graduation in BSc. This field blends creativity with analytical skills and opens a spectrum of exciting occupation possibilities. With the proper learning approach, you can build a great career in this growth-oriented industry.

Expectations & Deliveries from an Institution in the Market

 When an institute offers XYZ courses, several key expectations arise from both the institution’s perspective and that of the recipients (students, learners, or other stakeholders). These expectations span the creation, delivery, and outcomes of the courses, as well as how the courses are designed to meet the needs of those they are meant for.

Let’s break down the expectations and deliverables for clarity:

1. Purpose of the Institution and Its Courses

• Mission & Vision: The institution exists to provide education, training, or skill development in specific areas (e.g., XYZ courses). The courses should align with the institution’s broader educational mission and vision, whether it’s to provide academic qualifications, professional certifications, or personal development.
• Relevance: The XYZ courses should address a specific need in the market or society. This could be addressing a skill gap, preparing students for a career, or providing knowledge on a trending topic. The courses must be relevant to the target audience.
• Outcomes & Impact: The goal is to ensure that students or learners gain applicable skills and knowledge that have measurable impacts on their careers, personal growth, or academic development.

2. Designing the XYZ Courses

• Curriculum: A well-structured curriculum should be designed to ensure comprehensive coverage of the subject matter. This includes defining course objectives, identifying the scope of content, selecting instructional materials, and determining the method of assessment.
• Pedagogy & Learning Methods: Courses should be delivered using appropriate teaching methods, whether it’s lectures, practical sessions, case studies, workshops, online learning modules, or hands-on training. It’s important to ensure the delivery method matches the content and target learners.
• Flexibility: Especially in modern education, offering flexibility in course delivery (online, hybrid, in-person) and schedule (full-time, part-time, self-paced) can improve accessibility for learners with diverse needs.

3. Expected Deliverables from the Institution

• Course Content: High-quality, up-to-date content should be delivered to learners, ensuring that the information is relevant, current, and comprehensive.
• Qualified Instructors: Instructors should be knowledgeable, experienced, and capable of facilitating the learning process effectively. This could mean having industry experts or professionals with real-world experience in the XYZ field.
• Support Systems: Students or learners should have access to support services like academic counseling, career guidance, and technical support for any e-learning platforms used.
• Assessment & Feedback: Continuous assessment methods (quizzes, assignments, exams, projects, etc.) should be implemented to track progress. Regular feedback should be given to ensure students are on the right track.
• Certification or Recognition: Upon successful completion, learners should receive a certificate, diploma, or other recognized form of validation to signify the knowledge and skills they have gained from the course.
• Resource Access: Learners should have access to relevant study materials, reading lists, tools, and technologies that complement the course.

4. Delivering to the Recipients (Learners)

• Clear Communication: The institution must communicate clearly what the learners will gain from the course, how it will be delivered, the required effort, and the potential outcomes. This ensures the learners are aligned with what to expect.
• Engagement: Courses should be engaging, with interactive sessions, practical applications, and opportunities for learners to ask questions, share ideas, and collaborate with peers.
• Learning Environment: Whether the course is online or in-person, the learning environment should be conducive to effective learning, providing a space for students to focus, explore new ideas, and receive personalized attention when needed.
• Career or Practical Support: If the courses are career-focused, there should be additional support for job placements, internships, industry partnerships, or other career-oriented services that help learners apply their knowledge in real-world settings.
• Outcomes and Value: Learners should feel they are gaining value. This includes acquiring knowledge or skills that are applicable to their goals (e.g., career advancement, further education, personal enrichment). The institution should also track the success rates and long-term impact on the learners' lives and careers.

5. Feedback Loop

• Institution Feedback: Institutions should collect feedback from students to continually improve course content, delivery methods, and overall student experience. This ensures courses stay up-to-date with changing needs.
• Student Progress: The institution should also monitor the progress of students to ensure that the course is effective in delivering the desired learning outcomes. Adjustments should be made as necessary to ensure learning goals are being achieved.

6. Expected Outcomes

• Knowledge Acquisition: Learners should gain a deep understanding of the subject matter, which can be measured through assessments and practical applications.
• Skill Development: Learners should develop practical skills that can be applied in the real world (whether academic, professional, or personal).
• Career Readiness: If the courses are vocational or career-oriented, students should be prepared to enter the workforce or advance in their current roles. This may involve providing industry-specific knowledge or networking opportunities with professionals.
• Lifelong Learning: Learners should feel empowered and inspired to continue their educational journeys, even after completing the course, through self-directed learning, further formal education, or practical applications in their work or life.

Conclusion:

In summary, an institution offering XYZ courses is expected to create a learning experience that is well-designed, relevant, engaging, and effective.

The courses should deliver valuable skills, knowledge, and outcomes that meet the needs and expectations of learners.

Institutions must provide clear communication, high-quality instructors, practical support, and structured assessments while keeping a focus on producing real-world value for the recipients of the education.

The success of these efforts can be measured by student satisfaction, academic achievement, and how well learners apply what they’ve learned in their professional careers.

Explore Digital Marketing for Small Business

 Digital Marketing for Small Businesses - Why Should You Use?

“Ignoring online marketing is like opening a business but not telling anyone.” - KB Marketing Agency

In the current competitive market scenario, being visible online is not an optional thing but an absolute must for the business to be successful. Digital marketing has the power to transform any business and put it into a growth trajectory. Digital marketing for small businesses is very crucial for the success of the business.

Let us explore the impact of digital marketing on small businesses.

 A Level Playing Field for You

Now digital marketing allows small businesses to compete with larger ones by reaching the right audience without spending a lot of money. Through digital marketing for small businesses, one can target ideal customers by spending little, test it and then increase the spend based on results. One just to come up with a proper strategy and efficient digital promotions to be successful in online advertising.

Cost-Effective Marketing at Its Best

Budget is always a point of concern when it comes to the promotion of small businesses. Compared to traditional advertising (such as print ads) digital marketing is amazingly cost-effective. You may start with a small budget, test what is working for you, and then scale up based on the performance. 

Direct Connection with Your Target Audience

Your customers are online nowadays, they may be scrolling through social media, searching on Google, or watching YouTube videos. You can engage with them directly through a proper social media post, by a helpful blog, through a targeted video or by personalized emails. Hence digital marketing for small businesses creates trust and starts relationships with your target audience.

Highly Targeted Marketing Approach for Maximum results

One of the distinct features of digital marketing is its accurate targeting abilities. Digital marketing tools allow you to define your audience based on demographics, interests, behavior, city/region/pincode specific and more. This way you can reach just the right people, giving you the best value for your money.

Measurable Results and Insights

Generally, with traditional marketing one cannot measure the promotional results in terms of exact activities. But if you use Google Analytics in digital marketing, all aspects of the advertisement can be tracked & measured. So that you can easily take a call based on the results and tweak the digital marketing strategy to improve the performance.

Platform to Build Your Brand and Credibility

A solid online presence creates trust and credibility in the minds of the consumers. If a potential customer searches online for your service and then finds a good website, having positive google reviews, and finally looks at your engaging social media posts. All these create a positive feeling and put your brand strong in your customer’s mind.

Local SEO Sends Consumers to Your Doorstep

If you are a small brick-and-mortar business, i.e. have a physical location, then local SEO can be a game changer for you. An optimized Google My Business profile makes sure your business is visible in local search results and on Google Maps. Easy online discovery by customers means half the battle won.

The Power of Customer Feedback

Digital platforms provide options for real-time interaction with your customers. Reviews on Google, comments on social media, or replies to an email campaign, give what customers are thinking about you. Positive feedback increases reputation in the minds of consumers, and with constructive criticism there is a chance to improve yourself.

Staying Ahead of Your Competitors

By not leveraging digital marketing, you risk missing out on huge opportunities to expand your reach and grow the business. Customers are becoming more and more internet-savvy and always check online before making a purchase decision. The entire world is moving towards online stuff. Staying visible and active in online mediums ensures that you are not left behind in this digital race. So by using digital marketing for small businesses, you can have a strong online presence and be ahead of the market competition.

Running Your Business 24/7

With an optimized website, automated email responses, or scheduled social media posts customers can engage with you anytime, and from anywhere. This 24/7 availability not only makes life easy for the potential customers but also results in more leads and sales.

Final Thoughts

Digital marketing is not just a trending jargon, it is an essential platform for small businesses for growth and to become successful in a competitive market. Whether you want to reach new customers, build a brand, or increase sales, the possibilities are endless in digital marketing for small businesses.

If you would like to take your business to the next level, why not learn your way around by yourself. Our practical focused, latest curriculum digital marketing course will provide everything you need, from SEO, social media, Google Ads analytics and strategies. We will make sure that you gain the necessary skills and are fully prepared to grow your own business.