Enable Omniture SiteCatalyst to Track Online Campaigns

Easy Steps to track Online Marketing campaigns by enabling Omniture SiteCatalyst:

• Define a URL campaign parameter (known as a query string parameter)
  
  
  
  • The URL Campaign parameter is the container (within the URL) that defines which specific campaign tracking code a visitor has clicked. SiteCatalyst will be configured to look for this value and, if found, set the campaign variable. The first step would be to determine what the parameters or identifiers are. SiteCatalyst is very flexible and can be configured to look for the parameter names you have already defined within your current system.
  
  
  
  

[caption id="attachment_244" align="alignleft" width="600" caption="heatmap on eye tracker studies"][/caption]

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Generate campaign tracking codes

• Tracking codes will be the values contained after the parameter. Every campaign creative element that you want to track must be associated with a unique tracking code.

[caption id="attachment_245" align="alignleft" width="600" caption="Generating Omniture Campaign tracking code"][/caption]

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• Configure the SiteCatalyst code

Understanding F-Shaped Pattern for SEO

Understanding F-Shaped Pattern for SEO Landing Page Design



Summary:
Eye tracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.

F for fast. That's how users read your precious content. In a few seconds, their eyes move at amazing speeds across your website’s words

A study found that users' main reading behavior was fairly consistent across many different sites and tasks. This dominant reading pattern looks somewhat like an F and has the following three components:

• Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F's top bar.


• Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F's lower bar.


• Finally, users scan the content's left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eye tracking Heatmap. Other times users move faster, creating a spottier Heatmap. This last element forms the F's stem.

Obviously, users' scan patterns are not always comprised of exactly three parts. Sometimes users will read across a third part of the content, making the pattern look more like an E than an F. Other times they'll only read across once, making the pattern look like an inverted L (with the crossbar at the top). Generally, however, reading patterns roughly resemble an F, though the distance between the top and lower bar varies.

Heatmaps from user eyetracking studies

Heatmaps from user eye tracking studies of three websites. The areas where users looked the most are colored red; the yellow areas indicate fewer views, followed by the least-viewed blue areas. Gray areas didn't attract any fixations.

The above Heat maps show how users read three different types of Web pages:

Web Page Scrolling & Attention by Users Online

Webpage Scrolling and Attention by Users



Summary:
Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.

In Web design, there's much confusion about the "page fold" concept and the importance of keeping the most salient information within a page's initially viewable area. (That is, in fact, the definition: "above the fold" simply means "viewable without further action.")

Information foraging theory says that people decide whether to continue along a path (including scrolling path down a page) based on the current content's information scent. In other words, users will scroll below the fold only if the information above it makes them believe the rest of the page will be valuable.

Attention Focused at the Top

The following chart shows the distribution of user fixations along stripes that were 100 pixels tall. The bars represent total gaze time, as opposed to the number of fixations. (In other words, two fixations of 200 ms count the same as one fixation of 400 ms)



Even though 5% of users' total time is spent past the 2,000-pixel mark, they tend to scan information that far from the top fairly superficially: some pages are very long (often 4,000+ pixels in my sample), and thus this 5% of user attention is spread very thinly.

In our study, user viewing time was distributed as follows:

• Above the fold: 80.3%


• Below the fold: 19.7%

We used an eyetracker with a resolution of 1,024 × 768 pixels. These days, many users have somewhat bigger screens,

Modify Blog Title Tags for Traffic Increase

Change in Blog Title Tags results in Increase in Search Engine Traffic

By default Blogger displays the blog title first, followed by the name of the post. As you might notice this is not good when it comes to SEO. It's important for the name of the post to come before the name of your blog, especially when it comes to google search results.

Below details will allow you to know, "How to make your post title show up first, so that you can drive in more traffic from the search engines.

Why Change the Titles  in your Blog?

It's quite important to have the Post Title + Blog Title arranged accordingly because this is how you would expect your blog to be displayed on google's search results. This way more user will click on your link, when searching google because the Blog Post title is more relevant than your Blog Post name.
For eg., Let's take Google Search Result Page:
You are most likely to click on the bottom image when searching google for the keywords "image reflection generator". The reason being is that your mind reads text from left to right. So it makes sense to have the more important title on the left.





As you came to know the reason; Now how to Change the Blog Titles:

Go to Layout > edit HTML in your Blogger dashboard.
Search for this tag: <title><data:blog.pageTitle/></title>
Replace this tag with the following code:

AVATOURISM - Interpreting Avatar Movie with Travel Industry

To Viewers,

The reason behind copying this content from a very special link is that, 'It will take me some months to come up with a beautiful interpretation of AVATAR movie with Travel Industry, and I just don't want my viewers to miss or be delayed clicking on the below special link;

"In your travel school marketing class, do you remember when your instructor spoke about organizing a travel event for clients? Some of the suggestions included a thematic evening or a restaurant ‘tastes of…” presentation, or a night at the movies and more. Movies? Of course, there are many films that help to spread the good word about travel, from LAWRENCE of ARABIA to OUT of AFRICA -. But how many of you have tapped into Avatourism i.e., AVATAR - the movie?"